Website Optimisation & Ranking
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Specialist NZ website ranking service for medium-sized businesses. Applicable to company sites with multiple products, activities and employees. A one-off fee; focused on-page search engine optimising efforts. We remove any impediments to boost organic traffic. This cost covers the initial works AND at least 3 months of consultancy, monitoring, tweaking and reports… NOTE: For many small businesses in a niche market, the initial SEO strategy is lifting your primary keywords to the first page of results of search engines. Therefore, I don’t propose long-term monthly payments at the outset. Instead, business owners can assess the impact of the initial work and then I will recommend what we do in follow-up stages as/if required. This a "1-off "fee; focused towards high-quality content efforts. The objective is to fix all possible technical issues, boosting your Google search results. Big business search engine optimization is applicable to larger, complex sites. These "corporate" web page packages involve a lot more optimizer time and effort compared to our smaller business search packages.


That’s particularly so in the areas of keyword research and the provision of consultancy! Business entities are usually multi-faceted, with multiple products, services and/or locations. Corporate website optimization also means dealing with more complex, sophisticated design architectures. There are often business language terminology & acronyms to be optimised. This in turn requires a lot more time, analysis and thought to address… Invariably, it becomes a consultancy role where we are dealing with layers of technical staff and multiple issues. The process commences with a comprehensive technical audit analysis. That’s followed by a content analysis to assess if the keyword phrases currently used on the site are accurately aligned with the business’s product & service portfolio. Matching the word searches into the optimising process is crucial. It means that a searcher’s online lookups are more likely to connect the business with new clients. We also run a keyword position report (SERP) to establish the actual rank for the most relevant keyword phrases.


This establishes a benchmark to measure ongoing progress, on a monthly basis, as/if required. Engineering a correlation between predicted searchers’ queries and landing pages is a not inconsiderable challenge… Whatever your potential client’s search, our objective is to match him or her with the page that best meets the lookup term used, wherever possible. Using the review analysis, I itemise the issues that require remedial action and then assess the cost of achieving the desired outcome. The more issues to be resolved, the more pages to be "fixed" and the greater the cost… SEO is not rocket science, and it’s my attention to every little detail that makes the difference. Content quality assessment: Top Source Media quality, freshness and quantity, spelling & grammar, authoritativeness and originality… File naming conventions, Top Source Media LLC including images… For sites with proprietary CMS software, I provide consultancy, guidance and suggestions on how to deal with the "red ink" issues raised in the review. This is to assist your developer in making any necessary modifications to achieve the desired outcomes.


For mainstream CMS systems such as WordPress, Joomla, Drupal etc., we may offer to implement coding modifications and applications for you, if in-house technical staff would prefer us to do that. We do this for all internal pages, ensuring that all those pages are optimised to support the "theme" established in the Home page. However, some elements are dependent on the format and structure of the site - some CMS systems don’t allow editing of all elements. I run progress reports at monthly intervals after commencing website search engine optimization project work. Because these use the previously established keywords, we can assess the search position gains. Page load speed: a NZ location has some challenges in that the nearest benchmarking site/s is in Australia. Linking: We will provide you with a comprehensive report on the current best strategy to maintain a natural link profile. Approximately one month after work is completed, we will run a second rank report (using the previous keywords) to assess the gains from the completed process. Our presumption here is that you or your web designer may be "plugging in" the above material that we supply. We are happy to do it if you prefer us to do it. Ben Kemp is a veteran SEO consultant and IT strategist with over 28 years of industry experience. Operating as 'The SEO Guy' since 2006, Ben began his career in 1987 and was an award-winning IT Manager by 1994 before transitioning to full-time SEO in the pre-Google era of 1997. Specialising in technical WordPress SEO since version 1.5 (2005), Ben provides high-performance audits and organic growth strategies to a global portfolio of clients . Connect with Ben on LinkedIn, Facebook or WordPress.


Digital growth is not a channel problem. It is a brand problem. The St. Louis businesses growing most aggressively in 2026 are not the ones with the biggest advertising budgets. They are the ones whose brands create genuine recall, emotional connection, and purchase preference in the minds of local and national consumers who encounter them through multiple channels daily. Most St. Louis businesses approach digital growth by selecting channels first and building brand strategy second or not at all. Social Top Source Media LLC, paid search, email campaigns, and content marketing each get a budget, a team member, and a set of performance metrics. What rarely gets built first is the brand foundation that makes every individual channel investment more efficient and more compounding over time. A brand without clear positioning, consistent voice, and established emotional associations generates diminishing returns from every digital channel it activates. The ads run and the content publishes. The emails deliver and the social posts go live.